The digital age is advancing, and this has contributed to the high demand for digital marketing skills, particularly in a dynamic economy like Nigeria.
Today, traditional marketing strategies like prints, outdoor marketing, and flyers can no longer stay competitive and are dominated by online marketing. These new skills are a more advanced way to develop a business and brand through digital marketing.
In this article, we will explore digital marketing and free online courses to learn digital marketing in Nigeria.
If you are a complete beginner or looking to up-skill in the digital marketing field, these courses are the best way to begin.
What is Digital Marketing?
Digital marketing also known as online marketing, is simply using the internet and all its tools to promote your business, brand, or product.
Traditionally, businesses advertise in newspapers, on billboards, or on television. In this digital age, those same marketing goals are achieved through websites, social media platforms, search engines, email marketing, and even mobile apps.
Digital marketing is a powerful tool that allows businesses of all sizes to connect with their target audience and achieve their marketing goals in a cost effective and measurable way. By using the internet as a marketing tool, businesses connect with potential customers and build long-term relationships. This shift towards online marketing has created a high demand for skilled digital marketers, making it an exciting and rewarding career path.
You don't need to break the bank to gain digital marketing knowledge. The programs listed below offer free and comprehensive digital marketing certification courses, providing a solid foundation for your journey.
Top 5 Free Online Digital Marketing Courses in Nigeria
These digital marketing courses will equip you with the essential skills and knowledge to succeed in this dynamic field even if you are a complete beginner. Most of these courses incorporate practical exercises to test your learning and also offer certifications upon completion.
This is a well-structured program offered by Google that provides a comprehensive range of digital marketing topics, such as;
E-commerce
Social media marketing
SEO
The program is self-paced, so you can study at your convenience, and you will receive certification upon completion. It is accessible only to those with a Gmail account, so be sure to create one for unlimited access to all the programs offered.
This is a free comprehensive program offered by Facebook that explains the complexities of Facebook marketing under its Blueprint program. Perfect for beginners, the program guides you through the step-by-step process of creating Facebook ads, managing campaigns, targeting the right audience, measuring results, and analyzing performance. It also offers free certification for all courses upon completion.
HubSpot Academy is a reputable online platform that offers several marketing courses, with their inbound marketing course being one of the most popular. This free, all-inclusive program covers;
The program offers certification upon completion, with flexible schedules and additional digital marketing resources like blogs and e-books.
This program from Google provides a structured introduction to the world of digital marketing and e-commerce. This course helps complete beginners to understand the basics, with no degree or experience required. The program offers self-paced and flexible schedules, with topics that guide you through the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job. This program offers free certification upon completion.
This program is a broad digital marketing course that covers fundamental areas like;
SEO
Content marketing
Email marketing
Social media marketing
Google analytics
It's a free and self-paced program, perfect for beginners because it includes practical exercises to test your learning process. It also offers certification upon completion.
Conclusion
These free courses offer an introduction into the world of digital marketing, but remember the field is constantly evolving, so continuous learning is important to stay ahead and on trend.
Incorporate practical experiences to solidify your learning by applying for internships, volunteering, or experimenting with personal digital marketing projects.
Take the first step towards your digital marketing goals. Enroll in a course that grabs your interest from the resources above and leave a comment below sharing your choice.
