If you’re wondering how to stand out in today’s job market, here’s a simple mindset shift for you. Imagine you’re a client and you have 2 talents to choose from.
Talent A - “I’m an SEO specialist with 5 years of experience, and I’ve worked at XYZ company. I’m highly skilled and eager to contribute to your team.”
Talent B - “I help businesses increase their organic traffic by optimizing their website for search engines. For XYZ company, I grew their site traffic by 60% in just 3 months by implementing a targeted keyword strategy and fixing on-page SEO issues. I’d love to help you achieve the same results.”
Now, who would you choose?
Talent A offers skills, but Talent B offers a solution. See the difference? Instead of presenting yourself as just another candidate, package yourself as the offer — the person who can solve a specific problem and deliver measurable results.
Think of yourself as a service — What pain points do you address, what value do you bring, and why are you the best fit to deliver that value.
Once you productise yourself, you stop competing with everyone else — and instead, you become the offer clients can’t refuse.
