While it is true that AI is on the rise and replacing some jobs, copywriting has become more of a science than just writing. Despite AI's advancements, human copywriters have a unique advantage: the ability to understand and leverage human behavior.
Research shows that copywriting is 80% psychology and 20% writing. Without a grasp of human psychology, writing effective copy is impossible. This is where AI falls short.
While tools like AI can assist in the process, the heart of effective copywriting lies in a human's ability to understand and connect with others on an emotional level, something that technology alone cannot replicate.
Copywriters who don’t learn the science behind writing a copy, coupled with some digital marketing skills, specifically the ability to generate traffic on the internet through SEO or rank websites on Google, are at risk of becoming obsolete in this field.
In the end, it's not the technology or algorithms that define copywriting, but the human touch at its core.
