Sometimes, things don't work out. You'd put in the hours, use the textbook approach, and do everything right, yet fail to get results. You’d see many “Don't Quit," "Quitters are losers," and more online. It's as though doing something forever is something to be proud of. Well, that’s far from the truth.
It’s OK to quit. In fact, you should quit more often.
Data exists for a reason. If something looks like a dead end, it’s counterproductive to keep pushing because you’ve been doing that for years or have some form of commitment to some users or people.
An example is blog writing in the age of AI, where content is now commoditized.
Sunk cost is a trap. It's the voice in your head saying, "You've come this far, might as well keep going," even when the path ahead leads nowhere. It convinces you that time, energy, or money already spent is reason enough to keep investing. But here's the truth: sunk costs are gone, and holding onto them only drags you further into stagnation.
Think about business ideas that no longer make sense or skills that no longer align with the market. Holding on out of guilt or attachment won’t suddenly turn things around. Progress often requires letting go, pivoting, and embracing new opportunities.
So, don’t cling to what no longer serves you. Cut your losses and channel that energy into something that promises growth and fulfillment.
