Week 1: Welcome To Google Ads Masterclass
First, I had an introduction into Google and how much searches google gets in a day. Based on statistics google has 3.5 million searches and about 40 - 50% of these 3.5 million people end with an ad click.
Google allows us to advertise to people just as they search, its capitalises on the search intent of active users and thereby delivering the most relevant result to them. This makes it different from other ads platform that recommend based on what they think the user might like. Another great google ads feature is it doesn’t pay to show off your ads, you only get charged when your advert gets clicked.
Google shows up in different ways like Search Ads; for example if you search “women’s boot” Ads related to women’s boot show up. Then display ads, shopping ads, video ads and many more.
