E-commerce stands for electronic commerce. It is the act of buying and selling products online. So essentially, e-commerce requires skills to successfully buy and sell online and there are key skills that an e-commerce businesses can’t go without.
First off, digital marketing and advertising, knowing how to run ads on platforms like Google and Facebook, optimize for SEO, and create email marketing campaigns to attract and convert customers.
Next is data analytics. eCommerce is data-driven, so understanding tools like Google Analytics, interpreting sales numbers, and running A/B tests to see what works can give businesses a big edge.
UX/UI design is another must-have. The easier and more enjoyable the shopping experience, the better the conversions. This includes everything from website layout to making checkout simple and quick.
Customer service skills are crucial, too; managing customer inquiries through a CRM tool or social media builds trust and loyalty.
And don’t forget copywriting and content creation. Great product descriptions, and social media content that connects with the audience all play a role in driving sales.
Lastly, basic tech skills in eCommerce platforms like Shopify, or even a bit of HTML or CSS, can make managing or troubleshooting an online store a lot easier.
Having a blend of these skills helps eCommerce professionals tackle both the technical and human sides of running a successful online business.
