Here's the video of the first class - Link Here
Create up to a 200-word copy for each industry below using AIDA or PAS formula. Don't use AI. Submit on or before Monday, 4th.
See example below
Attention:
"Are you tired of struggling to find the perfect gift for your loved ones?"
Interest:
"Introducing our exclusive collection of handcrafted jewelry, designed to captivate hearts and inspire joy."
Desire:
"Imagine the look of delight on their faces as they unwrap a stunning piece of jewelry crafted with love and attention to detail."
Action:
"Shop now and make every moment unforgettable with our exquisite jewelry collection."
Fitness and Wellness Industry
AIDA: Gym Membership
PAS: Nutritional Supplements
Travel and Tourism Industry
AIDA: Vacation Packages
PAS: Hotel Accommodations
Technology and Gadgets Industry
AIDA: Smartphones
PAS: Wearable Fitness Trackers
Fashion and Apparel Industry
AIDA: Clothing Subscription Service
PAS: Sustainable Fashion Brands
Financial Services Industry
AIDA: Investment Planning Services
PAS: Credit Cards
Write the content in a Google doc. Ensure to share with everyone to view.
See example
AI Summary of week 1 lesson
The meeting focused on establishing the foundations of copywriting for beginners, with Quowam Thanni leading the session. Thanni, with 4-5 years of copywriting experience and a background in UI design, CMS development, and software engineering, emphasized the importance of copywriting across various professions.
The session outlined the plan for four classes, starting with the basics and progressing to real-world applications and scientific methods of crafting copy. The discussion covered types of copywriting, including direct response, content and SEO, advertising, email, UX, technical, social media, and scriptwriting, and their respective conversion goals.
Thanni also introduced the concept of conversion as a science, the buyer journey stages (awareness, consideration, decision, purchase), and user personas. The importance of writing with empathy and using data to inform copy was stressed. Participants were assigned to write copy for different industries using AIDA or PAS formulas, and Thanni demonstrated how to use Google Docs for assignments.
The session concluded with an open Q&A, where Thanni clarified that copywriting is distinct from funnel building and does not require one to be clever with words, as it is data-driven. The use of AI in content creation was also discussed, with an emphasis on the need for human touch in AI-generated content.
