Yes, SEO is still a vital part of digital marketing. A recent report by Statista found that 35% of shoppers use search engines to decide their next purchase, more than those who turn to social media or retail websites.

This highlights how SEO connects businesses with potential customers. As long as people use search engines to find information or products, SEO will remain a key player in digital marketing. Ranking high on Google is crucial for visibility, but it’s just one piece of the puzzle.

Even if your content ranks at the top, it won't leave a lasting impression unless it's engaging and memorable. SEO can bring traffic to your site, but great content keeps users interested and encourages them to return.

Search habits are changing, with tools like ChatGPT gaining popularity for information searches. While these tools are increasing, they don’t replace the need for solid SEO. Instead, they stress the importance of creating user-focused content that stands out, as much of the information they provide comes from SEO content.

To succeed, businesses need to combine effective SEO strategies with appealing content that resonates with their audience. High rankings attract visitors, but valuable content that informs or entertains will make a lasting impact.

In summary, SEO is still essential. It helps your business remain discoverable and competitive. However, the key to success lies in blending strong SEO practices with content that meets users' needs. So yes, SEO is still relevant—just ensure your content delivers on its promises to shine.